Social Media Is The Preferred SMB Tactic For Promotion; Referrals For Customer Acquisition And Content/Email Marketing For Lead Generation

The preference for particular digital marketing channels, among small-to-medium-sized businesses (SMB), often shifts when the primary marketing objectives change. Recent research has pointed out that social media marketing has consistently been rated the number one digital marketing channel to promote … Continue reading

Two-Thirds Of B2B Marketers Are Using Programmatic Ad Buying And Are Planning To Increase Their Spending In 2017

Nearly two-thirds of B2B marketers are currently using programmatic ad buying to procure online advertising and they are planning to increase their spending in 2017, according to a survey by Dun & Bradstreet and Adweek BrandShare. Surprisingly, the survey also … Continue reading