Two-Thirds Of B2B Marketers Are Using Programmatic Ad Buying And Are Planning To Increase Their Spending In 2017

Nearly two-thirds of B2B marketers are currently using programmatic ad buying to procure online advertising and they are planning to increase their spending in 2017, according to a survey by Dun & Bradstreet and Adweek BrandShare. Surprisingly, the survey also … Continue reading

Majority Of Digital Video Ads Served On Smartphone And Desktop Are Viewed In Combination With Short-Form Video Content

Most digital video ads viewed on smartphones and desktop or laptop PC’s are served alongside short-form (shorter than 20 min) digital video content, according to the recently released FreeWheel Q3 2015 Video Monetization Report. This observation suggests that digital video … Continue reading