Social Media Is The Preferred SMB Tactic For Promotion; Referrals For Customer Acquisition And Content/Email Marketing For Lead Generation

The preference for particular digital marketing channels, among small-to-medium-sized businesses (SMB), often shifts when the primary marketing objectives change. Recent research has pointed out that social media marketing has consistently been rated the number one digital marketing channel to promote … Continue reading

8 In 10 SMB Marketers Choose Best-In-Breed Technology Stack Over Marketing Cloud

Email marketing automation platform Campaign Monitor recently conducted a survey among 500 marketers at SMB businesses to find out whether single-vendor marketing cloud platforms actually fulfill their promise. The survey revealed that the overwhelming majority (82%) of SMB marketers were … Continue reading