Big Data And Marketing Automation Are Creating The New Executive Marketing Role Of Chief Marketing Technology Officer

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In a world where marketing is more and more driven by marketing automation tools, integrated cross-channel marketing and big data, the chief marketing officer (CMO) position is morphing into a new role that is a cross between the traditional chief marketing officer and chief technology officer (CTO), according to Blue Kai.

The chief marketing technology officer’s (CMTO) primary focus is still marketing, but now with more emphasis on technology and data analysis to help organizations integrated the various online marketing channels and take advantage of the vast amounts of customer and market data it collect from social media networks, search and advertising platforms and content marketing activities.

The infographic by Blue Kai explains the CMTO’s main concerns.

Chief marketing technology officer infographic

What do you think? Is the CMO role going to change in the near future?