Two-Thirds Of B2B Marketers Are Using Programmatic Ad Buying And Are Planning To Increase Their Spending In 2017

Nearly two-thirds of B2B marketers are currently using programmatic ad buying to procure online advertising and they are planning to increase their spending in 2017, according to a survey by Dun & Bradstreet and Adweek BrandShare. Surprisingly, the survey also … Continue reading

9 In 10 B2B Marketers: Brand Awareness Building #1 Goal; LinkedIn Most Effective Social Media Platform

Marketing research firm Regalix Research surveyed 342 worldwide business-to-business (B2B) marketers from a variety of industries about their social media marketing objectives. They found that among the B2B companies participating in the survey, slightly more than half indicated that social … Continue reading